Retail Accelerator Program Blog Feature: Graymatics
As our Retail Scaleup Accelerator program concludes, we are featuring some of the best Scaleups in our weekly blog posts. Next in our series of blogs is Graymatics, a cognitive multimedia analytics platform. Read along to know how Graymatics’ cognitive multimedia platform can help retailers draw critical actionable insights from their store walk-ins.
Who are Graymatics?
Graymatics provides a cognitive multimedia analytics platform capable of transforming images and videos into meaningful granular data. We primarily offer CCTV-based Video Analytics solutions to enable our clients to draw critical insights from existing infrastructure all in detailed dashboards.
Our retail application is a video analytical solution for smarter, more profitable and effective retail. It uses cognitive media analytics to monitor customer demographics, such as age, ethnicity, gender and even the emotions of customers. It also analyses in-store customer behavior from the entry to when they leave. Moreover, the technology analyses staff distribution in the store, to ensure that shoppers are properly attended to at all times, this helps reduce long wait times and improves customer experience. Theft monitoring and locating expired goods in the store are also some of the productive use cases.
By understanding customer demographics, and behavior and optimizing the placement of products in a store, we help retailers to operate at an optimal level and to maximize their revenue.
What are some of the pain points you solve
We provide over 150 customizable analytics and applications including but not limited to:
Customer Data Analytics to customize your sales promotion activities and store layout through features that can analyze crowd entering the store, monitor the conversion rate, distinguish customer demographics through face detection, track customer dwell time and capture customer profile eyeballs of different product brands through heat maps.
Staff flow to optimize the placement of staff by leveraging our dashboards that would display and trigger alerts through sentiment analysis or long queue analysis thereby improving customer experience by reducing customer wait time.
Planogram Management to improve restocking decisions and shelf displays by not only analyzing product availabilities on shelves but also reviewing granular data like specific brands that need to be restocked or displayed in various aisles.
Loss and Theft detection to secure your store and reduce shrinkage through the software that would monitor shoplifting by staff or employees and trigger alerts that call for immediate action. Go one step ahead and avoid losses by identifying the availability of expiry-prone products.
Predictive Analytics harnesses the power of machine learning that can make predictions based on past trends to help the store owner make decisions that drive business.
Edge Solutions to improve focused decision-making through edge devices with small cameras that are mobile and can be attached to shelves of retail stores for dedicated monitoring of particular brands, developing Planogram solutions and studying Customer Experience and Customer satisfaction through emotions.
What do you consider to be your unique selling points?
- Industry expert in video analytics
- Deep Learning models deployed in a plug-and-play fashion
- Highly optimized models with minimal hardware requirements in terms of RAM & GPU
- Massive scale & depth in CCTV analytics at a low cost
- Easy Portability to Cloud platforms, Edge, and Data Centre
- Draw critical insights from detailed Dashboards
- Continuous online learning for future-proof performance
- Over 150 analytics and enable multiple analytics in each CCTV
Which retailers do you currently work with?
- KFC
- Hitachi
- Abu Dabhi Airports
- Toyota Astra Motors
- Changi Airport Retail store
- Jakarta Airport
What were the key benefits of being on the Uk Scaleup program?
1- Helped expand Graymatics AI-powered solution visibility on all the targeted verticals
2- Engagements with Retail clients helped us understand how we can enhance our Video analytics offerings to them to solve their pain points
3- Attract awareness to Graymatics’ presence in the Smart Retail space
What are your key next steps?
To engage with the connected partners & clients in focused verticals such as retail and manufacturing. With the launchpad program, it would be beneficial to get support on engagement and scale in smart city and Smart building projects. Build connections with potential SIs and hardware partners through the Launchpad program and have access to a wider variety of opportunities.
If you think that you can benefit from Graymatics’ video analytical solution, you can contact them at info@graymatics.com.
Working with the UK Launchpad
The UK Launchpad works with international Scaleups to bring innovative solutions to UK Retailers. If you’re a Scaleup or a Retailer and would like to see how we can help you, please contact us at arora@uklaunchpad.com
